Hey everyone,

I’ve been working through some digital marketing homework lately, and the topics on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are proving to be both fascinating and challenging. These topics are super relevant in today’s digital world, but I often find myself wondering how to structure my answers effectively or what depth of analysis professors expect.

When it comes to SEO strategy, I try to include key components like keyword research, on-page optimization, technical SEO elements, and content relevance. But sometimes it’s hard to know how much detail to go into, especially when the assignment isn’t very specific. Do you usually include tools like Google Search Console or Ahrefs in your examples? Or keep it more theoretical?

As for SEM, I’ve been focusing on things like paid ad campaigns, PPC budgeting, bidding strategies, and performance metrics. But again, connecting the theory to real-world platforms like Google Ads can…

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